2. Potential risks
Content
Posts, images and videos on microblogging platforms are entirely user-made. This means that young people may be exposed to inappropriate or offensive content.
Microblogs are often designed to promote content that is seen as ‘highly engaging’. If other users react or comment on these offensive posts to voice concern, the content could be further promoted on the platform.
Algorithms on microblogs can also place users in ‘filter bubbles’. This means they will only see content (including politics and news) that reflects their own interests and opinions. This might make users less likely to see content that promotes different perspectives.
Moderation on microblogs is not always consistent. This often means it is left up to individual users, rather than moderation teams, to identify and challenge misinformation. It is important for young people to think critically about things they see or read online.
Connecting with others
Microblogs are generally designed to allow users to freely share their thoughts with an online audience. This means they can easily connect with other unknown users, which increases the risk of exposure to:
User behaviour
The focus on creating short, quick posts can mean that users do not fully consider:
- what they are posting
- the language they are using
This means that even the most well-intended posts can potentially be misinterpreted. This can lead to harmful or inappropriate interactions, or harassment, from other users. If a post goes viral, the creator can be at risk of losing control of the original content they posted.
Ensure your child understands that anything they post on microblogs may contribute to their digital footprint.
Design, data and costs
Microblogs are designed to capture users’ attention and keep them engaged with the platform. Algorithms on these platforms are constantly pushing new content designed to appeal to a user’s interests and worldview.
Microblogging platforms may also make use of infinite scrolling features and notifications. These features are designed to maximise how long users spend on the app, and how often they come back to the app. Ensure your child can recognise when they are caught in an infinite scroll.
Microblogs collect extensive amounts of personal data. This data is then shared with advertisers and their partners who use it to show targeted adverts to users.
Some microblogging platforms may also contain features that are not needed to use the platform, such as:
- promotions for premium subscription plans
- other purchasable features
Influencers on microblogs may:
- promote specific products or brands
- share links to online stores